Wednesday, September 3, 2014

"Coffee's On" - Franchise Potential?

If I were ever in a position to start-up a cafe with chain potential, I'd want to call it, "Coffee's On", and I'd like for the sign to look something like this:



It'd be a 24-hour service with a drive through. It would not accept debit or credit payments - if exempting one's business from such forms of payment is even an option when operating a restaurant in Canada?

Coffee's On would serve coffee. No cream, no sugar - just strong black coffee from freshly ground Columbia coffee beans. No frills, no napkins, no straws, no bagels, no donuts, no marketing gimmicks.... just coffee... in one of two sizes: large and small. The coffee would be brewed using Italian coffee percolators sitting atop gas ranges, and the lineups would move rapidly. The girls serving it should be pretty.

Price? Coffee's On will set its prices 20% / volume lower than Tim Horton's restaurant's pricing scheme... like an independent gasoline station might.

What do you think, Scrutinizing Reader? Is the coffee on, or is the coffee on?





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